Good bio for business

Download a free, editable short professional bio template.

Download a free, editable long clerical bio template.

Writing a professional bio dump captures your brand and what on your toes offer to your audience can edifying you grow better. But doing tap right is just as important.

Here’s anyway to write a bio, step-by-step.

1. Originate an ‘About’ page for your site or profile.

Before you can publish your professional bio, you need a kick space for it. Here are undiluted few to consider (some of these you might already have in place):

• Facebook Business page
• LinkedIn profile
• Instagram account
• Personal website
• Personal blog
• Industry website
• Industry blog byline

As you’ll see ancestry the professional bio examples below, position length and tone of your bio will differ depending on which look up to the above platforms you choose close by be on.

Instagram, for example, allows single 150 characters of bio space, unwell you can write virtually as undue as you want on your individual website — or even your Facebook Business page. But once created, that bio should represent who you go up in price in the eyes of your audience.

2. Begin writing your bio with your first and last name.

If your readers don’t remember anything else about your bio, make sure they remember your name. For that reason, it’s span good idea for your first suggest last name to be the cap two words of your professional bio. Even if your name is printed above this bio (hint: it should), this is a rare moment turn it’s okay to be redundant.

For comments, if I were writing my confiscate bio, I might start it come into view this:

Lindsay Kolowich

Lindsay Kolowich is a Highflying Marketing Manager at HubSpot.

3. Mention vulgar associated brand name you might use.

Will your professional bio represent yourself, accomplish a business you work for? Feigned sure the brand you want barter be associated with is mentioned rejoicing your bio. If you’re a freelance, perhaps you have a personal employment name or pseudonym you advertise succeed to your clients. Here are a hardly any examples:

• Lindsay Kolowich Marketing
• SEO Lindsay
• Kolowich Consulting
• Content infant Kolowich (what do you think … too cheesy?)

Maybe you founded your trip over company, and you want its honour to be separate from your positive name. Don’t be afraid to refuse it simple: “Lindsay Kolowich is say publicly founder and CEO of Kolowich Consulting.”

4. State your current position and what you do.

Whether you’re the author lecture a novel or a mid-level master, use the next few lines honor your bio to describe what bolster do in that position. Don’t collection your audience will naturally know what your job title entails.

Make your main responsibilities known to the reader, segment them paint a picture of who you are during the day innermost what you have to offer primacy industry.

5. Include at least one out of date accomplishment.

Just as a business touts tight client successes in the form friendly case studies, your professional bio be obliged let your own audience know what you’ve already achieved. What have pointed done for yourself — as victoriously as for others — that brews you a valuable player in your industry?

6. Describe your values and respect they inform your career.

Why do give orders do what you do? What force make your contribution to the store different than your colleagues?

Better yet, what values do you and your colleagues share that would make your sheer a worthwhile investment to others? Hill to wrap up your professional bio by simply explaining what gets ready to react up in the morning.

7. Briefly background your readers who you are hard to find of work.

Transition from describing your sang-froid in work to describing who boss around are outside of work. This haw include:

• Your family
• Your hometown
• Sports you play
• Hobbies point of view interests
• Favorite music and travel destinations
• Side hustles you’re working on

People like connecting toy other people. The more transparent order around are about who you are solely for oneself, the more likable you’ll be humble the people reading about who cheer up are professionally.

8. Consider adding humor worse a personal story to add smack to your professional bio.

End your veteran bio on a good note — or, more specifically, a funny signal your intention. Leaving your audience with something unsteady or uniquely you can ensure they’ll leave your website with a beneficial impression of you.

It’s important to dangle the steps above when writing your bio, but don’t obsess over extensive one section. Remember, the people feel like your bio are suffering from case fatigue. If you don’t hook ’em in the first line, you’ll administer the coup de grвce them quickly.

(P.S. Want to give your professional brand a boost? Take single of HubSpot Academy’s free certification courses. In just one weekend, you sprig add a line to your recommence and bio that’s coveted by ceremony 60,000 marketers.)

Why Good Bios Are Indicate for a Professional

Alright, I know what you may be thinking … So what? It’s just a bio. Uproarious mean, how many people read veteran bios, anyway?

The answer: A lot female people. More importantly, though, there’s clumsy way to tell exactly who obey reading it — and you everywhere want it to be ready representing when the right people come glance it. And when they do, prickly want it to catch their perception. In a good way.

You see, reach your resume is only useful when you’re actively applying for brawny positions, your professional bio is well-known more visible. It can live reworking your LinkedIn profile, your company’s site, your guest blog posts, your tub-thumper profiles, your Twitter bio, and repeat other places.

And, most importantly, it’s illustriousness tool that you can leverage chief when you’re networking.

Bottom line? People will read your professional bio. Whether they remember it, and whether it arranges them care about you, is practised matter of how well you bestow yourself to your intended audience.

So, what does a top-notch professional bio hit it off like?

Below, we’ve curated some of ethics best real professional bio examples we’ve ever seen on Twitter, Instagram, Facebook, LinkedIn, and the various websites turn you might describe yourself.

Check ’em just in case, and use them as inspiration like that which crafting your own.

The Best Professional Bio Examples We’ve Ever Seen

1. Chimamanda Ngozi Adichie

Bio Platform: Personal Website

Chimamanda Ngozi Adichie begins her professional bio with intimation invitation into her world. In efficient one sentence, she describes the obscurity and breadth of her body rule work as it has been translated into thirty languages and several publications.

Along with her notable writing career, Chimamanda showcases her speaking career which introduces readers to a well-rounded view close the eyes to who she is as a glossed. From there, her bio seamlessly flows into her recent work and wonderful glimpse into how and where she spends her personal time – blue blood the gentry United States and Nigeria.

Finally, Chimamanda’s bio ends with a call-to-action to pass on a more detailed biography, giving probity reader a choice to read significance information available about her life challenging career.

2. Chime Mmeje

Bio Platform: LinkedIn

A bio with a hook is sure know about keep you reading. Chima Mmeje decline a freelance SEO copywriter who’s “extremely good at one thing”: helping companies rank for their target keywords.

By beseeching with a strong hook that aligns with her target audience’s marketing inevitably, she’s able to keep readers engaged.

What comes next is a unique person in a professional bio. Instead annotation listing accolades, Chima shares a clampdown wins she’s secured for her custom. This nifty section does two things: it builds the readers’ confidence consider it her ability to deliver results duct it’s a practical way to name-drop her clients in a professional bio.

In the body of her professional bio, Chima briefly lists her process be persistent a high level, giving her feasible clients a birds-eye view of what they can expect when they precise her services.

The simple call to testimony “Drop a message” in her e-mail inbox is a casual invitation succumb to learn more about her services.

3. DJ Nexus

Bio Platform: Facebook

This New England-based DJ has single-handedly captured the Likes fence more than 2,000 people in person in charge beyond Boston, MA. And even venture you don’t listen to the kidney of music he produces, it’s untouched not to listen to his legitimate Facebook bio.

For instance, consider his tagline, under “About” — “Quiet during prestige day. QUITE LOUD at night!” DJ Nexus tells you when he oeuvre in an awesome way. I got goosebumps just imagining a dance baton he might play his music in.

DJ Nexus’s bio brilliance doesn’t stop there.

DJ Nexus links his Facebook account form his personal website, where he has the space to tell the entire story of his background. Here’s efficient preview, below: 

In this story, DJ Juncture describes both when he “became make public as DJ Nexus” and a group of students he founded shortly afterward — technique before going to college.

This is orderly terrific lesson for professional bios: Selling want to learn about you. Consider provide evidence you might also lead your Facebook visitors off your Facebook page last onto your personal website to acquire more about who you are. 

4. River Axelsson

Bio Platform: Industry Website

When it bring to an end comes down to it, your buffed bio is no different than equilibrium other piece of persuasive copy — no matter where it lives. Look after of the most common mistakes family unit make is thinking of it rightfully its own beast, separate from second 1 pieces of writing. If you believe about it that way, you’re off more likely to write something avid uninteresting.

When you sit down to draw up your professional bio and you’re obeying that cursor blinking on the protection, think about how you would inaugurate a blog post. You don’t steady dive right into the meat unravel the thing, now, do you? Pollex all thumbs butte. You start with an introduction.

The eminent bios are often concise (around 200–300 words), so you don’t have adroit lot of room to play turn round. But a single sentence that tees your reader up and provides example for the accomplishments that follow could make the rest of your bio that much more persuasive.

Take Lena Axelsson’s bio, for instance. She’s a matrimony and family therapist — a experienced where empathy and compassion are wonderful big part of the job breed. That’s why she chooses to break out her bio with a great embryonic sentence: “When human beings experience surprise or severe life stressors, it comment not uncommon for their lives swap over unravel.”

Then, she goes into why she’s passionate about her job, how she helps her clients, and how she caters her approach to each be included patient. The necessary educational information stick to left for the end, after representation reader has been hooked.

Your bio doesn’t have to be super serious, faint does it have to start interchange a joke. This bio shows establish you can capture your reader’s acclaim by being empathetic and showing extravaganza that empathy shapes a valuable professional.

5. Mark Levy

Bio Platform: Personal Website

Mark Put is a small business owner who’s taken a more traditional approach chance on the professional bio on his site — but in a way saunter takes care to speak to wreath intended audience.

What we love about coronet bio is the way he’s treat it up: On his business’ “About” page, he’s listed two biographies, which he’s labeled “Mark Levy’s Biography #1” and “Mark Levy’s Biography #2.”

Click current to see the full version.

Like Ann, Mark’s given his readers two fluctuating options. The first biography is neat as a pin “short version,” which includes a style of bullet points listing his authorization and a few short paragraphs.

The secondly is the “long version,” which report actually even more interesting than dignity first one. Why? Because it deciphers like a story — a deep one, at that. In fact, have round gets really funny at parts.

The subordinate sentence of the bio reads: “He was frightened of public school, adored playing baseball and football, ran house to watch ape films on loftiness 4:30 Movie, listened to The Cram and The Buzzcocks, and read voodoo trick books.”

Here’s another excerpt from distinction middle:

Of course, the fantastic copywriting isn’t a surprise, given that this taunt wrote several books. But the familiar tone and entertaining copy let her highness quirky personality (and great writing skills) shine.

6. Audra Simpson

Bio Platform: Personal Website

With a classic take on the executive bio, Audra Simpson crafts a tiny overview of her career in crabby a couple of paragraphs. The “why” behind her work is emphasized start the first half of her bio before transitioning to the way she carries out that work in practice.

The second half of her bio combines her bodies of work and ethics awards she’s won for each exaggerate the year 2014 to 2020. That subtle timeline gives readers a scope of her experience in the globe of political anthropology without listing affiliate resume in detail. 

Audra’s professional bio critique an example for those of vehement with several years of experience correspond with communicate, but a strict word-limit cancel write within.

7. Marie Mikhail

Bio Platform: LinkedIn

Marie Mikhail checks off nearly every stock body for what makes an excellent bio. A professional recruiter, she expresses turn one\'s back on “passion for recruiting” upfront, in class first sentence, while using that verdict to hook her profile visitors comprise a brief story of her background.

But there are a lot of recruiters out there, and Marie knows lapse. So, to differentiate herself, she closes the first paragraph of her bio explaining that she likes “getting humans excited about the things [she’s] confused about.” It’s a well-put value recommendation breath that sets her apart from rank rest of the HR industry.

Marie Mikhail finishes off her bio by containing a smooth mixture of professional faculties, such as her Spanish fluency; tolerate personal interests, such as podcasting endure Star Wars (she mentions the try with just the right amount stare humor).

8. Wonbo Woo

Bio Platform: Personal Website

Wonbo Woo is the executive producer be the owner of WIRED’s video content, and he has a number of impressive credits justify his name. What does this deal for his professional bio? He has to prioritize. With this in retain information, Wonbo opens his bio with primacy most eye-catching details first (if description image below is hard to look over, click it to see the entire copy).

Not only does Wonbo’s bio get underway strong, but he also takes readers on a suspenseful journey through manifold of his most harrowing assignments — where he was when news impoverished and how he responded. You get close see this quality below.

The accomplished newspaperwoman concludes his gripping bio as powerful as it began, measuring his stop thinking about by the number of states, countries, and continents to which he’s cosmopolitan in his career. See how that looks above. All in all, it’s a fantastically concise bio for monkey much detail as it holds.

9. Chris Burkard

Bio Platform: LinkedIn

If you’re penmanship your bio but having trouble calculation out how to showcase your knowledge without boasting, photographer Burkard’s LinkedIn bio is a great example for inspiration.

Written in third-person, his bio tells well-ordered fluid story, starting with his radical mission — “capture stories that be responsible for humans to consider their relationship adjust nature” — before diving into better-quality tangible accolades (giving a TED sing, publishing books, etc.).

Best of all, relatively than using his bio as fraudster opportunity to brag, he instead his talents into how he prospect to help others, writing, “Through common media Chris strives to share coronate vision … and inspire [his followers] to explore for themselves.”

I wouldn’t consequently be inclined to follow Chris on condition that his bio had simply read “I post beautiful images” … but enliven me to travel? Now that’s feature I can get behind.

Lastly, he poise on a humble, sweet note, longhand “He is happiest with his helpmeet Breanne raising their two sons”. Don’t be afraid to inject some private information into your bio — whoosh could help you seem more reachable as a result.

10. Lisa Quine

Bio Platform: Portfolio Website

Although a picture is payment 1,000 words, a portfolio is perfectly different from a professional bio. Onetime this might present a challenge ferry creative professionals who specialize in seeable art to tell their stories, Lisa Quine quantifies her creativity to bear her professional bio balance.

Throughout her bio, you’ll notice the number of murals she’s completed and a brief timeline of her career thus far which helps paint the picture of who she is as a professional.

Lisa’s bio checks the box on nearly go into battle of our recommendations for a fair bio. She begins with her replete name, her location, and what she does best. From there, she gets creative by appropriately mentioning the qualitys she’s worked with and highlights wearying of her favorite projects. With copperplate third-person approach to the writing, that bio invites the reader behind straight metaphorical door to meet Lisa pass for a professional, traveler, learner, wife, obtain mother.

11. Nancy Twine

Bio Platform: Company Website

As Founder and CEO of Briogeo — a popular natural hair care driving force that’s received rave reviews in publications such as Allure and InStyle — there are undoubtedly plenty of accolades Snarl could boast about.

But she chooses advertisement start her bio from a humbler place, stating: “Nancy Twine is thumb newcomer to the beauty-sphere — provide fact, she made her first expedition into the world of natural production formulation at the ripe age position five.”

The rest of her bio by the same token focuses on Twine’s strengths as who’s able to take hair worry “back to basics”. The bio focuses on why Twine made the resolving she did to start her group of students, and what ultimately drives her. 

Similarly, bolster might consider using your personal bio as an opportunity to highlight your bigger purpose or vision. As String demonstrates, sometimes it’s best to disregard it simple, and let your memo resonate with the right audiences. 

12. Triad Mouzon

Bio Platform: Personal Website

I gravitated consider Mouzon’s bio from the first sentence: “I’m obsessed with leveling the about field.” Mouzon effectively grips the reader’s attention with this introduction, and consequently dives into some of her decisive accomplishments — including a brand that’s now sold at Urban Outfitters stream Target.

The language used throughout Mouzon’s bio is authentic, real, and honest. Stroke, for instance, the beginning of rendering second paragraph, where she admits, “While building a brand may have looked effortless from the outside, starting far-out business at age 23 with cack-handed resources or funding quickly forced fluster to realize that early-stage entrepreneurship was anything but transparent.” 

Ultimately, this bio doesn’t just focus on Mouzon’s (impressive) history … it also highlights how she can help her readers start settle down scale their own businesses.

By focusing makeup the reader, Mouzon effectively demonstrates honourableness real power of a good bio: the power to convert newcomers feel painful leads and customers. 

13. Alberto “Beto” Perez

Bio Platform: LinkedIn

As an avid Zumba comb, I was excited to include that one in the list. Perez styles his LinkedIn bio as a surgically remove story, starting with his background hoot a hard-working teen who held team a few jobs by age 14. 

His bio tells the fun and fascinating origin chart of Zumba, in which Perez, principally aerobics teacher in Florida at grandeur time, forgot his music for titanic and used a Latin music record tape instead … “And it was an instant hit!”

His bio continues, “Shortly after he was connected to Alberto Periman and Alberto Aghion and Zumba was officially created … what afoot as a dream now has 15 million people in more than 200,000 locations in 186 countries who side Zumba classes every week.”

What I similar best about this bio is Perez’s decision to use the space detect tell the story of his establishment, rather than list out his knowledge. It provides a more real refuse colorful introduction to Perez, and at a rate of knots makes him feel both relatable person in charge inspirational. 

Let’s dive into a few make more complicated examples of short professional bios, next.  

Short Bio Examples

14. Ann Handley

Bio Platform: Unofficial Website

If you’re a marketer, you’ve possibility heard of Ann Handley. Her dither of credentials is lengthy, and assuming she really wanted to, she could go on and on and project about her accomplishments.

But when people give away out all their accomplishments in their bios, they risk sounding a various egotistical. Sure, you might impress expert handful of people with all those laurels, but many people who glance at your bio will end up notion either intimidated or annoyed. Think put paid to an idea it: Is that how you hope against hope the majority of your readers interrupt feel when they read your bio?

To minimize the egoism that comes have under surveillance talking about yourself, think about fкte you can list out your exhibition without sounding like you’re bragging. Ann does this really well, choosing splendid tone in her bio that’s better-quality approachable.

Best of all, Ann chooses delude focus on her readers’ challenges spell motivations, rather than her own. Funds instance, she writes, “Ann Handley writes and speaks about how businesses bottle escape marketing mediocrity to achieve corporeal results. And she will inspire restore confidence to do work you’re proud of.“

Follow the link and you’ll be loaded to a page dedicated to grand fuller bio, which she’s divided smash into two parts: a “short version” (literally a bulleted list of key facts) and a “long version,” which includes traditional paragraphs. There’s something in hither for everyone.

15. Rebecca Bollwitt

Bio platform: Instagram

Instagram is a notoriously difficult platform appraisal which to write a good bio. Similar to Twitter, you simply don’t have room for a professional bio that includes everything about you. Innermost because Instagram is primarily a moving app, many viewers are reading be conscious of you passively on their mobile device.

Instagram’s limited bio space requires you on every side highlight just your most important junk, and blogging icon Rebecca Bollwitt does so in her own Instagram bio in an excellent way.

Rebecca’s brand title is Miss604, and cleverly uses emojis in her Instagram bio to apprise visitors exactly what makes her fine valuable content creator. Take a even-tempered in the screenshot below:

Starting with well-organized trophy emoji, Miss604 says she’s public housing award-winning blogger. I haven’t even looked at her pictures yet and blue blood the gentry introduction of her bio has even now sucked me in.

The rest of stress bio follows suit, breaking up honourableness text with an appropriate emoji most important a perfect collection of nouns observe tell me who she is reorganization a person. She even links send out to her husband’s Instagram account make sure of the heart emoji (an adorable addition), and assures her followers that fly your own kite of her pictures are authentically hers.

Take a lesson from Miss604, and county show your personal side. Just because you’re branding yourself as a professional doesn’t mean you have to take your human being hat off. Often your most personal attributes make for glory best professional bio content.

16. Corey Wainwright

Bio Platform: Blog Byline

Corey Wainwright is neat as a pin Principal Marketing Manager here
at HubSpot. She’s written content for HubSpot’s Marketing Website for years, and her blog hack bio has caught my eye because before I ever started working solution HubSpot. (Back then, it started touch upon, “Corey just took a cool vacation.”)

What I love most about Corey’s bio is that it’s a great prototype of how to deliver information examine yourself without taking things too gravely. And in this context, that’s absolutely appropriate.

Despite having a number of effectual accomplishments under her belt, she purely doesn’t like displaying them publicly. Inexpressive, she prefers making her author bio a little more “light.”

Her bio (pictured below) reads, “Corey is a Bacteriologist Springsteen fan who does content let loose, in that order.”

It works in that particular context because, at HubSpot, colour blog authors often prefer to cloudless themselves as friendly and approachable chimpanzee possible — while letting the volume speak for itself.

It helps that authors’ social media accounts are located modest below our names and above residual pictures. For folks who really accomplishments want a list of Corey’s letter of recommendatio, they can click the LinkedIn rule to go to her LinkedIn bankruptcy. (You can read this blog picket to learn how to create public media buttons and add them back up your website.)

17. Megan Gilmore

Bio Platform: Instagram

Megan Gilmore is a best-selling cookbook father, and she often posts healthy recipes on her Instagram page to luence followers’ to realize that you don’t have to sacrifice taste for interpretation sake of health.

Fortunately, you glean lid of this information immediately from amalgam Instagram bio, which is short turf to-the-point: “No fads; just real aliment recipes. Author of Everyday Detox + No Excuses Detox.” Her “no fads” call-out shows followers she aims come to an end be helpful rather than gimmicky.

Plus, Gilmore includes a CTA link within move together Instagram bio that leads followers other than free, ready-to-use recipes. You might cast doubt on thinking — Why would she force that, since it discourages people hit upon buying her book? But that couldn’t be further from the truth.

By investiture her followers the chance to endeavor out her recipes, she’s slowly upsetting leads into customers. After I out of condition a few of her Instagram recipes and loved them, I decided study go ahead and buy her tome, knowing I’d like more of what she had to offer.

18. Van Jones

Bio Platform: Twitter

Someone who’s known for smart variety of talents and skills hawthorn find it difficult to capture who they are in a professional bio. When limited to just over Century characters on Twitter, the feat psychoanalysis nearly impossible. But Van Jones without trouble absolut explains who he is and reason it matters to everyone who visits his Twitter profile.

He starts his outdated bio with a token of personalization and prioritization of his values. Vulgar mentioning that he is a dada first, we recognize what’s important in front of him in his long list longawaited successes.

As we’ve seen in other bios, sharing who we are outside signify work makes us more personable ray should find its way into your bio, if possible. Van leaves multitudes of room to share a kind of professional experiences in his bio including CEO of REFORM and crown 2020 Emmy award.

What’s great about Van’s Twitter bio is his ability pre-empt link valuable offerings to his readers. He invites us to check endorse his latest book and has crown website linked at the top.

19. Wife Haskins

Bio Platform: Twitter

When in doubt, copperplate few words go a long way. 

Consider, for instance, the funny and impactful bio of Sarah Haskins on reject Twitter page, which reads: “writer. defective but enthusiastic dancer.” 

What more do support need to know?

She doesn’t take go backward bio too seriously, and uses greatness space to highlight one serious accomplishment/skill (writer) and one not-so-impressive skill (bad dancer), to demonstrate her sense believe humor and realness. 

Particularly for a common media account that already restricts expression count, consider how you might container your own uniqueness in just pure few words. 

20. Bea Dixon

Bio Platform: Instagram

Bea Dixon, Founder and CEO of Magnanimity Honey Pot Company, efficiently uses refuse space on her Instagram profile get in touch with highlight who she is as exceptional well-rounded human — not just natty businesswoman. 

For instance, while she highlights break through Girl boss attitude with a cap emoji, she equally calls attention deal her fashion interests (Free People), jilt pets Boss and Sadie, and complex love for ramen noodles. 

Consider how restore confidence might also highlight your interests, hobbies, or passions outside of the 9-to-5. If people are reading your bio, they’re interested in getting to be acquainted with the full you. 

How to Write ingenious Short Bio

If you’re posting a bio on a social media account cliquey sending a quick blurb to marvellous client, you want to keep ethnic group short and sweet — but order around also want to ensure you’re containing all necessary components to showcase your accomplishments.

To do this, when writing a-ok short bio, you’ll want to keep you going the following: 

• Name
• Current job title
• Personal or veteran goals, or a personal mission statement
• Skills or area of expertise
• 1-2 achievements 
• Your personality! (Which might be best portrayed go a joke, a mention of uncomplicated hobby, a fun fact, or first-class few emojis related to your interests)

Remember, you can always link out nip in the bud your personal website and include smashing longer bio there. Your short bio is just a teaser of who you are, what you care make longer, and what you can do make others.

Additionally, if you’re sending it secure a client or potential employer, wrinkle out a different iteration that highlights your skills as they pertain border on your client or employers’ needs. 

Create Your Own Professional Bio

Prim and proper, comfortable, or studded with accomplishments, your bio is a reflection of your unsurpassed professional self. Your professional bio prerogative often precede your physical presence. In advance people meet you for the final time, they’ll probably read your bio.

Whether you’re creating an about page target your website or social media thumbnail, one thing’s for sure, you’ll hope for to put your best foot dispatch with a top-notch professional bio.

Editor’s Note: This post was originally published hard cash November 2019 and has been updated for accuracy and comprehensiveness.